The Business Tree Diagnostic — the paid tier

The full tree walk

The Quick Scan reads the strain. The full diagnostic walks the whole tree — root to fruit — and locates the constraint.

What the walk covers

Thirty-seven questions — the eight from the Quick Scan, carried across so you do not answer them twice, and twenty-nine more. Every one asks you for evidence, never for a rating out of ten:

  • The whole chain, not the visible half — what supplies you, what you put in, what you do with it, what comes out, and who takes it. The free scan touches five of those lightly and one not at all, which is why it hands back a band it tells you is provisional.
  • Your root system, drawn rather than sketched — every distinct way a new client can find you, where your next capable person comes from, what capital you could actually draw on inside thirty days, and whether you can see last month's numbers without asking anyone to prepare them.
  • Your year, season by season — how long from first spending money on a job to being paid in full, how much that varies between your best job and your worst, and what is still hanging on the tree after the picking window closes.
  • All six drivers — Demand, Conversion & Offer, Delivery & Capacity, Cash & Capital, People & Owner Load, Momentum & Rhythm — each one fed by the answers that actually bear on it, so a thin limb is thin for a reason you can read.
  • The disciplines — the last initiative you stopped at a gate, the last significant spend checked against what you said it would return, and the risk you are carrying that has not been named out loud.

You leave with your tree grown from your own answers, your year set out season by season, the constraint located, and a pruning list sequenced weakest link first. Nothing comes back in outline — that is the difference you are paying for.

Or walk it with Juan

The session-led diagnostic: Juan walks the whole tree with you, in session. You leave with your tree drawn, scored and sequenced — the worked artefact the Instrumented Practice engagement is built on (Map → Gauge → Rehearse → Run).

Session-led diagnostic: . The debrief fee credits in full against it.

Where it leads, for those who want it: a peer advisory board that runs a chapter of Beyond Limits a month for twelve months, so the year ends with your Practice File finished rather than with a folder of notes. The diagnostic fee credits in full against a member’s first year.

The board is a separate commitment, taken once the diagnosis is done. Places open as chapters form.

If the diagnosis leads to the work, Instrumented Practice engagements start at — scoped after the diagnostic, never before it.

Engagements carry one term worth knowing up front: if your number hits its target and holds, we will ask to write up what happened, and for one introduction. Both are yours to decline, and the write-up is yours to approve, anonymise or withdraw.

Book and pay for the diagnostic Or enquire first

Secure checkout by Stripe. Priced in US dollars and quoted before tax — Australian buyers have GST added at checkout, and it is claimable if you are registered. You choose your session time straight after payment.

Prefer to pay by bank transfer? Email juan.jeffery@aefin.com.au or call 0458 341 021 and we will send you an invoice with account details the same day. Your session is booked as soon as the transfer clears.

See a sample report view — what the full walk hands back.

Not financial advice; no valuations are produced. Scores describe your answers, never predict outcomes.